Brand Strategy, Concept, Naming and Design.

Edible is an Amsterdam-based microgreen little urban farm. Microgreens are incredibly nutritious, sustainable and full of flavour. It's definitely a power plant that should be added to our daily lives. More nutrition in a small bite, planted in smaller spaces, cultivated locally and sustainably. THE GOOD BRANDING is so proud of this product and its process. We can't wait to see people eating more microgreens. It's an entire process of goodness.

*All images used in this case are for layout purposes only. 

”Working with Luana of THE GOOD BRANDING is a bit like having at the same time a therapy session, a business meeting, and viewing an art exhibit with your best friend who happens to be one of the coolest girls in town. That's at least how I felt when she presented the brand concept she worked on for my company. I was entranced and fascinated and so motivated to start working on her ideas right away. And she's been ever so kind even a long time after, helping out, always delivering promptly, always making the effort to go the extra mile. THE GOOD BRANDING is a good company I would recommend to anyone because Luana works with love and passion while striving to make the world a better place while still keeping it real and professional and delivering high-quality work. Keep being awesome!“

Alexandra Chioran, Founder of EDIBLE