WHAT IS BRANDING

Good brands are intentions of a better life, a dream. Sometimes it is really hard to make people see beyond the product or service and understand that intention, which we call your brand's value.

Branding is the tool that organizes and creates ways of making your brand speak without words, be understood.

Maybe all your brand needs to get the message across is a clearer proposition or a more suitable packaging.

Before coming up with the solution, branding researches your brand, you, your consumers and your brand's environment so we can visualize where the potential for your brand is. Digging deep is branding's most powerful tool. The following step is Concepting. What experiences better express your brand’s values to your consumers and the world? Concepts prototype and showcase the possible brand experience. It gives us time and space to explore possibilities, so it is easier to understand how it will all work out.

The solution can come in various formats. It could be a better name, so people understand where you're coming from with your intentions, clearer brand activation or just a slogan.

If you don't have a brand or a business yet, but has been envisioning a good product or service, we can also help by organizing your ideas, creating business and brand strategy. 

We create new brands or improve already existing ones.

THE GOOD BRANDING

THE GOOD BRANDING •

MY NAME IS

MY NAME IS •

LUANA ALVAREZ

My long experience working with brands felt useless when I quit my brand director job at A top Brazilian brand consultancy in 2014 to go on an adventure. I left everything behind to go live a more natural and fair life. After studying Permaculture I went to Kauai, Hawaii, to work with organic farming and bio construction. There I understood there are a lot of people in the world developing services and products that actually help and nurture people and the planet. Since then I understood that if I can apply the knowledge I have about branding to help good brands succeed, then maybe I could help people to eat better, build more sustainable homes, consume fair products, practice more exercise, create edible gardens, brush their teeth with natural toothpaste, participate in social media that shares their profits with the users...I could help makE a better world.

Brands have been a major expression of our society's culture. So please let's create better brands!