Naming, Brand Strategy, Design and Website.

Orion Stanbro is a green builder and nature activist living in Kaua'i, Hawai'i. He devoted his life to creating a more sustainable way of living. He builds from shacks to homes using reclaimed materials. Wood locks found at the beach, doors and windows from a house that is being demolished, and stones that have fallen from a local cliff! 

We see so much beauty and potential in Orion's work! The world needs to see it. Creating a proper brand for him makes his work more available. Why not build using reclaimed materials? If this brand could make people question that, then THE GOOD BRANDING has done its job, Orion gets more work, and we save more trees and natural resources! This brand is more than a brand, it is a cause!

Unfortunately, the construction sector is one of the most polluting explorers of natural resources there is. There is so much that could be avoided to live in a more sustainable world and building your house is one of the major points. Orion always says, think green and small! Big houses are expensive, hard to maintain, and a cemetery of natural resources. When you understand that, you will want to call Orion and ask for new, fresh designs for a better living.

I have lived for some time in one of his shacks and not only it feels good to think that it is 100% made from reclaimed materials, but the energy there also feels great. You can feel the love!

*All images used in this case are for layout purposes only.