Brand Strategy, Concept, and Design.

Cupax is a French-born menstrual cup brand that cares a lot about living a zero-waste life.

Not only menstrual cups are a zero-waste product but also the brand promotes a more sustainable waste-free life.

Cupax is about empowering women with information and inspiration so they can find healthier ways to go through their periods.

The brand also faces women’s subjects in a very natural and healthy way, just the way it should always be. Cupax doesn’t use words like "vajayjay" or “it’s that time of the month”. A woman's body should be taken as it is, a body, with parts, proper names, and functions. Nothing to be ashamed of.

Cupax is bold and active when it comes to zero waste. Changing from tampons to a menstrual cup can be the beginning of a movement that can go a long way. Cupax loves this possibility. And THE GOOD BRANDING loves Cupax!    

Read more about the menstrual cup brand world:

Also, read more about the removal of the Cupax poster ad from Instagram and THE GOOD BRANDING disclose:

Cupax webshop will be out soon!

 *All images used in this case are for layout purposes only. 

“We reached out to THE GOOD BRANDING to benefit from Luana’s talent to develop our product. We didn’t know much about her company’s policies and values when we started, and we realized that we made the best choice possible “by chance”! THE GOOD BRANDING has everything to do with our philosophy, and it’s the best example that we can create conscious and beautiful brands.”

Maria Theresa Parfait, founder of CUPAX